Ready to align your personal and public brands, and fine tune your presentation skills with a transformative course that covers all the missing pieces for those less familiar presenting on stage, on camera and online? Led by Sophie Armstrong, renowned stage performer, artist coach and public relations practitioner, Master Your Audience is designed for speakers, coaches, musicians, and anyone seeking to enhance their stage presence, stage skills and engagement of their audiences on stage, on camera and online.  The course covers the essentials of a wide range of topics, from defining your authentic branding and core values to mastering stagecraft, relationship management, and media training. Sophie's expertise, drawn from her global music career and entrepreneurial success, empowers you to gain confidence, connect with your audience, and elevate your brand. By enrolling in this course, you will master your audiences on all platforms in a cohesive and authentic way, leaving a lasting impact in the world of performance and public speaking.

take Your presentation skills to another level

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Your Audience


Time to rock your audiences!

Connect, Captivate, Elevate

How to physically and mentally prepare for performances, how to analyze your performance.

Show- readiness

Identify and connect with the right audience for your brand. 

Audience Demographics

How to manage any stage

Stage Craft

How to handle equipment- get comfortable with all elements of performing.

The Tech Stuff

How to market to your audience, manage your relationships, and be prepared for interviews

Marketing & PR

How to transform your presentation

Show Flow

Business Basics

Be ready for anything

Manage your team, internal communications, 

Improvisation and audience interaction. 

and so much more....


Who Should Take this Course?

Ready to take center stage with confidence and professionalism? Our Master Your Audience course is designed to help you shine! Whether you're an up-and-coming musician, a seasoned speaker, a coach, CEO, or industry expert, this course will equip you with the tools and self-assurance you need to succeed in the spotlight. From stage presentations and media appearances to online engagements, you'll learn how to captivate and connect with your audience like never before.

Gain the skills and knowledge to become comfortable and poised on stage, as you master stagecraft, technology, marketing, and public relations fundamentals. In today's fast-paced world, being versatile, confident, and efficient is key. That's why we've made it easy for you to learn and apply these concepts on your own or with your team.

Get ready to become a master of your craft and take charge of your success with Master Your Audience! Become the charismatic and inspiring presence you've always wanted to be, both on stage and off.

 Sophie Armstrong, BMus. (Violin Perf. Major) Syd Con, LMusA, AMusA, is a UK born, Australian raised violinist and composer, and has shared her story through her global music style in over 40 cities internationally. Described by the Daily Telegraph Australia as “Inimitable” and “Refreshing”, Sophie experimented in multiple genres working with other ensembles over the globe before finding her own sound. An award winning entrepreneur, Sophie founded and ran Every Woman Foundation for ten years, which was listed as one of Canada’s top 100 Women’s Organizations and Sophie Armstrong Entertainment Inc provides corporate entertainment, public relations services and media training. 

Sophie has been a dynamic force in the industry for over two decades! With her multifaceted talents, Sophie has made waves as an entertainer, artist, artist coach, and speaker across the globe. She's a master at launching events, festivals, and her own career, and she's garnered well-deserved media attention throughout her journey.
Sophie's passion for media and communication shines through her certifications in television presenting and autocue from TV Pro Casting Sydney Australia (1999-2000), as well as theatre and camera skills from the prestigious National Institute of Dramatic Art (NIDA) Australia (1997-2000). Sophie has a Public Relations and Communication Management Certificate from Mount Royal University Canada (2023), and thrives on sharing her knowledge and helping her artists and clients navigate their careers.

Sophie has received several accolades, including Global Television’s Women of Vision Award and The Women of Inspiration Awards' Arts & Culture Award. As a proud member of the Canadian Public Relations Society, Sophie continues to inspire and influence the industry with her expertise and infectious energy.

Meet Your Mentor