Master Your Audience is a transformative course for speakers, coaches, musicians, and performers ready to align their personal brand with their public presence — on stage, on camera, and online. Led by Sophie Armstrong, stage performer, artist coach, and PR practitioner, the course covers authentic branding, stagecraft, relationship management, and media training. Drawing on her global music career, theatre training, media training and entrepreneurial success, Sophie gives you the confidence and skills to connect with any audience and leave a lasting impact.
Whether you're an up-and-coming musician, seasoned speaker, coach, CEO, or industry expert, this course equips you with the tools and confidence to succeed in the spotlight — on stage, on camera, and online.
You'll master stagecraft, technology, marketing, and PR fundamentals, learning to apply them solo or with your team, at your own pace.
Get ready to take charge of your success with Master Your Audience, and become the charismatic, confident presence you've always wanted to be.
Sophie Armstrong, BMus. (Violin Perf. Major) Syd Con, LMusA, AMusA, is a UK born, Australian raised violinist and composer, and has shared her story through her global music style in over 40 cities internationally. Described by the Daily Telegraph Australia as “Inimitable” and “Refreshing”, Sophie experimented in multiple genres working with other ensembles over the globe before finding her own sound. An award winning entrepreneur, Sophie founded and ran Every Woman Foundation for ten years, which was listed as one of Canada’s top 100 Women’s Organizations and Sophie Armstrong Entertainment Inc provides corporate entertainment, public relations services and media training.
Sophie has been a dynamic force in the industry for over two decades! With her multifaceted talents, Sophie has made waves as an entertainer, artist, artist coach, and speaker across the globe. She's a master at launching events, festivals, and her own career, and she's garnered well-deserved media attention throughout her journey.
Sophie's passion for media and communication shines through her certifications in television presenting and autocue from TV Pro Casting Sydney Australia (1999-2000), as well as theatre and camera skills from the prestigious National Institute of Dramatic Art (NIDA) Australia (1997-2000). Sophie has a Public Relations and Communication Management Certificate from Mount Royal University Canada (2023), and thrives on sharing her knowledge and helping her artists and clients navigate their careers.
Sophie has received several accolades, including Global Television’s Women of Vision Award and The Women of Inspiration Awards' Arts & Culture Award. As a proud member of the Canadian Public Relations Society, Sophie continues to inspire and influence the industry with her expertise and infectious energy.
Tell me a bit about yourself, your dreams, what your needs are, and I will get back to you within 24 hours to set up a time for a free 30 minute consultation call.
I'd love to know about:
1. Your stage experience, if any.
2. All about your business.
3. Your goals
4. Whatever else you would like to tell me.